Google Adwords are an important element of any search campaign. They drive qualified leads towards your website by picking keywords relevant to your business and allowing targeted customers to qualify themselves as leads by searching for your chosen keywords. However, the success of any Adwords campaign ultimately depends upon the infamous Google quality score.
Google always wants to make sure that the most qualified pages are showing up in their queries. This makes sure the people using their search engine get the most relevant sites regarding content, combined with the best navigation and overall ease of use. Its quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting. It also relates to the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location. It is really important that campaign manager understand the Google rating sysyem in order to optimise their campaigns as higher Quality Scores typically lead to lower costs and better ad positions.
You can find out your Quality Score for any of your keywords, and there are several things you can do to help improve your Quality Score.